1. Write and Distribute Articles, Reports and
Ebooks. Internet users are all interested in one thing – information. Use this
to promote your business by creating high quality content and allowing others
to reprint it for you. One great way to do this is to distribute a brandable
ebook or special report. This is one that a website or list owner can change to
include a reference to their website. This doesn’t mean that it looks like they
are the publisher, it’s just a way for them to include information on where the
ebook was downloaded from and (if applicable) to include their affiliate link
for your products and services.
2.
Participate in Newsgroups, Forums, and
Mailing Lists. There are hundreds of forums online and you can find one for
almost any topic imaginable. Most allow you to include a signature line that
will be attached to every message. This is a chance for you to advertise your
site. Visiting these forums to post thoughtful questions and offer your
expertise will mean your signature is viewed by others and will bring you free,
targeted traffic. Of course how much traffic you get depends on how often you
post and whether your signature makes people want to visit your site. A good
approach is to use an ad you’ve had success with elsewhere as your signature.
3. Join Networking Sites to Build your Personal
Network. Networking sites are designed to make it easy for people to meet
others in their industry and to advertise their products and service. Similar
to offline networking events where lots of people come together for the sole
purpose of meeting people, online networking sites work the same way.
4. Use Classified Sites and Traffic Exchanges.
Classified ad sites and traffic exchanges have gotten a bad reputation, but
they really do work if you know how to use them. If you’re promoting a product
or service that advertisers can benefit from then they’re a great place to get
traffic. Although not very many consumers visit this type of advertising sites,
lots of website owners do in order to make sure their ad appears on the site.
While there they can’t help but notice other ads and if one catches their
attention you’re likely to get a visitor.
5.
Run a Contest. People love the prospect of
winning something – that’s why a contest can be a great traffic generator. The
key is to choose a prize that will attract people from your target audience. If
you make the grand prize a new laptop you’ll get entries from everyone who
would like to win a new laptop (which is basically every computer user in the
world!). Get more targeted traffic by choosing something that your target
audience is interested in but wouldn’t mean much to other people. To start promoting
your contest do a search in Google for “Contest Directories” and you’ll find
lots of places to list your contest for free.
6. Include a Powerful Signature on all Outgoing
Email. Every time you send a piece of mail you have the potential to get a visitor
to your site. Simply create a “signature” that is automatically added to every
outgoing message. Use the signature to briefly explain what you do, give your
USP or slogan and add a hyperlink to your site. Once it’s set up you don’t have
to think about it again!
Try Newsletter Classified Ads. There are lots of newsletter publishers who give classified ads to new subscribers. Although these don’t typically bring a huge response, they can generate some traffic if you offer something with a high perceived value but low price tag. They’re also a great way to test new ads to see which ones get the best response. Once you’ve found a winner use it in a PPC campaign, make it your new email signature, run it as a top sponsor newsletter ad or use it as your forum signature
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