As you build your
website with the game of building a website that has quality SEO, one thing you
may make a mistake with is building a site that is accessible. You want
visitors to be easily able to come to the website, see what they need to and
then act the way you want them to, whether that is to make a purchase, sign up
for something or take some other action. However, you also want search engines
to have an easy time browsing and crawling through your website. There are several
things you can do to ensure that your website allows for the search engines to
easily crawl through the pages. Keep these things in mind:
1.
The
pages function properly. If the pages do not load or take too long to load,
this could cause a problem with the search engines, not to mention your
clients.
2.
Ensure
that all HTML elements are in place. This means that you look at the HTML formatting
and ensure that it is working properly.
3.
Uptime
of your website is critical in nearly all situations. What is important to
remember is that even one instance where the website is down could cause the
search engines to miss your site. Having high uptime is critical to allowing
those search engines to crawl your website and to determine its importance.
4.
Broken
links are one of the worst problems you can have when developing your website.
Imagine all the work
you are doing to get visitors to your site and then when they are ready to sign
up, the link does not work. Search engines will look at each of those links so
even if the link may not be an important one for your website visitors, it is
an important one for SEO ranking and therefore, you do want to ensure each one
is working properly. Is it hard to put all of this together? With a quality web
programmer or a little attention to details, it is easy to avoid these common
mistakes in regards to the accessibility of your website. You want your website
to function for your visitors as well as for the search engines. If you do not take
the time to do this, you may find that not all of the other work you do for SEO
is going to benefit you in the long term.
Blog Commenting
Equals SEO
When it comes to
building search engine optimization for your website, there are factors that
are important in the actual web building. For example, when you write articles
or you build your business, you do need to focus on keywords as well as meta
tags and other details. However, you cannot simply throw up the website, even
with all of these details and believe that that is all that you need to do. The
fact is, doing things like blog commenting can really help to build your website
overall.
Traffic Means
Importance
One of the reasons
that you need to comment on blogs or to do other types of marketing is because
it can build traffic to your website. For example, if you need to build a
website on sleep disorders, you do want to visit blogs that people are writing
that have to do with sleep problems and interact on those sites. By
interacting, you gain several key advantages.
1.
Whenever
you comment on a blog, you get to leave a link behind to the blog or website that
you have. That means that anyone that is able to go to that blog you are
leaving a comment on can also click on the link in your comment and be taken to
your website.
2.
This
increases traffic to your blog.
3.
This
also increases the links that are on other websites pointing to your own. That
is
something
that search engines like.
Search engines also
value traffic. In other words, a blog or website that is getting traffic to it
is going to rank better than any website that is not getting traffic. This is
because these websites are simply more important to the masses on the web than
those that are not getting traffic. As you build traffic to your website, this
will increase your page ranking results which further increase your traffic.
Commenting on blogs
is something you should do but it is not something that you should abuse. There
is no benefit to spamming other people’s blogs and it is a sure fire thing that
they will not allow you to continue to do that. It takes a great deal to build
up a reputation on the web but blog commenting is one of the best ways that you
can do that. It is a roundabout way to build traffic to your website but it is
highly effective.
Common SEO Mistakes
As a beginner in
search engine optimization, it is easy to make some of the most common mistakes
people make. In short, search engines are designed to respond only to the
websites and its pages, not to your lack of experience in creating them. This
often leads to individuals who have the willingness to do really well and have
all the right intentions but seem to be lacking in the actual ability to put
together an effective website. That leads to mistakes. The following are some
of the most common mistakes individuals make when designing their websites.
1.
Design
your site for your readers not for your search engines. Be sure that every page
is designed to be easy to read and highly effective so that your readers will
benefit from it first off.
2.
Do
not spend so much time on keyword research that you waste time getting your
site up. The bottom line is that it takes time for any site to rank well in the
search engines and it is unlikely that spending months and months on keyword
research is going to help it.
3.
Do
not over use keywords. Choose the top keywords for each of the pages based on
the actual content and the research you have done. Do not use dozens of
keywords on each page. It will hurt your rankings, not help them.
4.
Do
not create a site that is boring or does not have a personal touch. The most
effective websites are those that fill a need, answer a question or solve a
problem from a personal approach. Get involved in sharing your knowledge with
others.
5.
Avoid
spamming other websites or blogs to get links to your site. Too many links
found on the wrong types of sites will not help you to build your business but
will in fact hurt your business in the long term.
Do take the time to
learn all you can about search engine optimization and how to use it
effectively. It will
help you to build an effective website that performs as you would like it to. Keep
in mind that your goal is not to just rank well in the search engines but it is
to increase traffic on a regular basis. You can only do that with a website
that is designed to meet your reader’s particular needs rather than the needs
of the search engines.
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